This is the logo for a new exhibition at the Natural History Museum. I think the elements of this page are really nicely done. The cream, almost peach, background softens and works well with the bold red; this affect is also enhanced by the bee comb pattern, which is perhaps a reference to “the birds and the bees” and therefore the topic of the exhibition.
What’s also interesting is the contrast of fonts used in order to denote each word. On first glance the fonts seem to evoke the curvy sensuous nature of sex and the methodical study of natural science, but perhaps the jazzed up font could even be an embarrassed excuse; adding a level of sophistication to the aspect of the title.
Regardless, aesthetically it’s very pleasing and the exhibition actually looks very cool; though the site of stuffed bunnies fucking may perhaps ruin any childhood ideas of innocence.